Herbalife Nutrition has been a recognizable name in the nutrition
industry for almost 40 years. The company’s range of products includes meal replacement products, supplements, weight loss programs, sports nutrition, skin and hair care and related nutrition products. Herbalife Nutrition’s most popular product is its Formula 1 meal replacement shake that was the Company’s first product that debuted in 1980. Since then,
Herbalife Nutrition has grown into a global presence that is now available in more than 90 countries.
Rather than appearing on store shelves, the Company’s
business model has always relied on Independent Distributors to sell products person-to-person. The social selling model allows entrepreneurs to create their own business by educating people in their community on Herbalife Nutrition products.
Customers can choose from the shakes, protein bars, teas,
aloe beverages, and several other products to create a personalized program that addresses their individual health concerns. Herbalife Nutrition’s mission to improve the lives of consumers with quality products has brought the company to every corner of the globe, with more than 3 million Independent Distributors.
The cornerstone of the Herbalife Nutrition program is the
meal replacement shake, which comes in a variety of flavors. Customers who want to lose weight are encouraged to use shakes twice a day, as an alternative to breakfast and lunch. The nutritional profile of the shakes includes plenty of soy and dairy protein, making them a filling option that provides energy while being lower in calories than conventional meals. Herbalife Nutrition’s meal replacement shakes and protein bars can serve as healthy snacks in between meals.
The customer’s final meal of the day, dinner, should be a
regular meal but will ideally be healthy and high in protein. Once a person has reached their weight loss goals, they can reduce their meal replacement to just once a day. Along with cutting calories, Herbalife Nutrition offers supplements,like ginseng and other botanical extracts that support a weight management program. The overall intention of any program is to support a healthy, active lifestyle.
Herbalife Nutrition continues to use the social selling
model to create these personalized nutrition programs, rather than traditional retail or e-commerce sales. Independent Distributors receive coaching on every aspect of the product line and are then given access to purchasing the product in bulk and at a discount. For people who want to own their own business,Herbalife Nutrition presents a path to entrepreneurship. They can educate their community on the products and sell them at a profit. This peer-to-peer business model has brought Herbalife Nutrition all over the world, and the company continues to grow.