Herbalife Nutrition has been a recognizable name in the health industry for almost 40 years. The company’s range of products includes supplements, weight loss programs, sports nutrition, and related health products. Herbalife Nutrition’s most popular product remains the meal replacement shake that the company’s founder, Mark Hughes, debuted in 1980. Since then, Herbalife Nutrition has grown into a global presence that is now available in 94 countries.
Rather than appearing on store shelves, the company’s business model has always relied on Independent Distributors to sell products person-to-person. The direct marketing model allows entrepreneurs to create their own business by educating people in their community on Herbalife Nutrition products.
Customers can choose from the shakes, protein bars, teas, aloe beverages, and several other products to create a customized program that addresses their individual health concerns. Herbalife’s mission to improve the lives of consumers with quality products has brought the company to every corner of the globe, with more than 3 million Independent Distributors.
The cornerstone of the Herbalife Nutrition program is the meal replacement shake, which comes in a variety of flavors. Customers who want to lose weight are encouraged to use shakes twice a day, as an alternative to breakfast and lunch. The nutritional profile of the shakes includes plenty of soy and dairy protein, making them a filling option that provides energy while being lower in calories than conventional meals. Herbalife’s beverages and protein bars can serve as healthy snacks in between meals.
The customer’s final meal of the day, dinner, should be a regular meal but will ideally be healthy and high in protein. Once a person has reached their weight loss goals, they can reduce their meal replacement to just once a day. Along with cutting calories, Herbalife Nutrition’s programs promote weight loss with supplements that have metabolism-boosting properties, like ginseng and other botanical extracts that help speed up weight loss.
The overall intention of the program is to support a healthy lifestyle. Certain products also serve a specialized function, including the Aminogen, which can be used to improve protein digestion, and Cell-U-Loss, which helps reduce water retention.
The origin story of Herbalife Nutrition begins with Mark Hughes losing his mother prematurely to causes related to her problems losing weight. Hughes was motivated to create his meal replacement shakes because he saw the need for a safer and more effective method for losing weight. He started the company selling the shakes out of the trunk of his car before eventually training Independent Distributors to sell the products for him.
Herbalife Nutrition continues to utilize this model, and the products have never become available in stores. Independent Distributors receive coaching on every aspect of the product line and are then given access to purchasing the product in bulk and at a discount. For people who want to own their own business, Herbalife Nutrition presents a path to entrepreneurship. They can educate their community on the products and sell them at a profit. This peer-to-peer form of marketing has brought Herbalife Nutrition all over the world, and the company continues to grow.